Why your culture matters

Every organisation creates an unique culture of its own. Your culture is your brand and is defined by the values, beliefs and principles that the individuals of the organisation share.

This culture determines the success of an organisation as it influences how you conduct business, adapt to change, manage workflow, how your people interact with each other and how they treat your customers. This adds up to an experience that represents who you are.

The greatest advantages of a strong and positive culture is its power to engage and motivate the workforce and turn employees into advocates. Adversely, a negative culture has the potential to do just the opposite. To develop a positive culture, organisations must be able to identify, assess, measure and monitor factors that can influence the health of the workplace.

  • Cutting-edge talent only stays where they feel aligned

  • Poor culture equals low trust, high turnover and slower change

  • A unified culture drives higher engagement, innovation, and results

What we mean by "culture"

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Shared values and beliefs
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Everyday behaviours and rituals
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Psychological safety and trust
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Decision-making and accountability norms

How we shape culture

Defining your collective values, beliefs and principles doesn’t have to be difficult. With the right understanding of what is needed and access to the right tools, we can make developing your organisations culture energising and rewarding.

  • Diagnostic & Insight – Interviews, surveys, and observational work-flows

  • Tailored Culture Interventions – Collaborative workshops and coaching

  • Sustained Reinforcement – Leadership support, team follow-ups, and measurement dashboards

Watch our short video to learn more about Organisational Culture.

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Building stronger workplace cultures together

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We get an understanding your organisations culture and the impact it has on employees and your reputation
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Together we define your organisations core values and beliefs and clearly communicate them to the workforce
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Next we develop realistic action plans to bring about an effective change to your organisation's culture
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By implementing a positive and supportive organisational culture you will improve the well-being and resilience of employees

What culture transformation delivers

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Boosted engagement & retention: Culture that connects to people’s experiences reduces turnover and helps retain top talent
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Increased collaboration & innovation: Aligned teams with shared values and trust drive more agile decision-making and creative performance
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Stronger customer and employer reputation: A coherent, values-led culture becomes visible both inside and outside - improving brand, customer experience, and talent attraction
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Greater organisational resilience: When culture supports well-being, adaptability, and teamwork, organisations can respond faster to change

Looking for a culture solution?

No matter your starting point, challenge or industry, our Psychologists work with you to design a strategy to get you where you want to be.

how_to_reg Who is organisation culture for?

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Our organisational culture solution is ideal for organisations who wish to gain a better understanding of the way the organisation is viewed by its staff, and who are looking to bring about a positive and sustainable change in the way the organisation operates and the values that guide staff behaviour.

format_list_bulleted What this solution includes

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Cultural Assessment

We conduct an assessment of your organisation to help identify your workforce’s experience of the workplace, the cultures that prevail and the values that guide behaviour. The insight gained from this assessment is used to create a cultural profile and determines recommendations and actions.

Leadership Training

Leaders play a fundamental role in creating and maintaining the culture of an organisation through their behaviour. We offer a taught organisational culture programme which is designed to raise awareness of the influence of culture, and the role staff and leaders play in creating and reinforcing it.  This course includes:

  • Understanding the effects culture has on the workforce
  • Understanding and aligning organisational values
  • Developing methods and practical skills to create organisational change
Evaluation

We help you to measure the impact of cultural change through evaluation that that determines whether the actions taken are producing the desired results.

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supervisor_account Practitioner training

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Practitioner Training is for organisations that want to create a pool of in-house assessors and trainers, capable of carrying out assessments and delivering professional training and feedback to others.

A practitioner may be an existing trainer who is supplementing or reinforcing their skills or somebody less experienced. This course includes:

  • The principles of Organisational Culture
  • Developing key assessment and training skills
  • Improving confidence and capability

Any type of organisation can adopt this model. However, it is best suited to large organisations or those that have a frequent need to carry out assessments and deliver training.

How we've helped teams like yours

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Our partners.

Bloom Procurement North East Ambulance Service National Ambulance Resilience Unit East of England Ambulance Service East Midlands Chamber of Commerce NHS Employers

Lindsey Stafford-Scott, Director of People and Culture:

"I enjoyed working in partnership with Zeal to deliver our Cultural review and look forward to continuing our work to change the culture at EEAST. Their expertise and insight was invaluable and ensured we were able to draw the most appropriate conclusions from staff feedback to target our activity to where it would have the most positive impact for our staff and patients."

Let's talk about your culture goals