ZEAL
Psychology With Business In Mind

Our approach


Our Approach

We never forget our mission. We always remember that we are here to make value happen.

We are passionate about psychology. We never forget the fact that psychology represents who we are.

We use evidence as our guide.  Evidence helps us to understand, it helps us to inform decisions and it helps us to demonstrate value. We never underestimate the importance of evidence.

We use theory. We always consider good theory as a useful guide for informing how we make value happen. 

We are practical. We are grounded in real-world thinking. We always offer practical solutions that make value happen.  

We are efficient. We spend time thinking about what is the most efficient way to achieve value. 

We make people happy. We work hard at making and keeping people happy. This applies equally to our work colleagues as it does to the customers we work with.

We aim to inspire. Our passion for psychology, our knowledge of people and understanding of value will inspire others.